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UNDER the inspiration
especially of Edward Gibbon Wakefield, the New Zealand Association was
formed in 1837 to colonise New Zealand. It had prominent men like the
Earl of Durham to push its schemes in the British Parliament. But
its firmest supporters were the
men of capital who intended to go out and take up land. The Association
later became a Company in an effort to satisfy the British
Government, which was not at all anxious to add new lands to the Empire.
In the end the Company forced the hand of the Government
by sending out its first boat-loads of emigrants towards the end
of 1839. They left
England without
knowing whether their new country was to be a
British possession or not.
New Zealand was a long way
off. The Maoris had a bad reputation for fierceness and treachery.
There were other new countries,
like
South Africa and Canada, where enterprising
men could go to
live. To get the
public to know the merits of far away New
Zealand, the Company had to carry out a vigorous campaign of publicity.
It ran special newspaper. It gave elaborate dinners t
important citizens in
London,
Glasgow, and Dublin. It published books full
of detailed it formation about the country and its inhabitant
It pointed out how the Maoris were
being ruined and robbed by traders. Though the missionary
living in
New Zealand were
inclined to think the Company as bad as the
traders, beyond doubt
Wakefield and his
friends had the welfare of the natives very
much at heart. In each of the proposed
settlements on land ‘bought from the Maori one-tenth of the whole
area was to be reserved and given
back to them. The Company believed that the trade goods handed
over at the time of purchase was
only a part of the price they would
pay.

The 'Illustrated London
News' published this picture of a Maori Pa. Naturally the colonists
ideas of their future home was coloured by illustrations of this type.
Every early artist who visited New Zealand produced his version of
life and the customs of the Maori.
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'Punch' of 1850 contrasts the
poverty and degradation of the Old World with the happy security of
life in the colonies. this cartoon may have attracted emigrants to
Canterbury, then being settled by the Canterbury Association.

'A Dance of New Zealanders,'
from Augustus Earle's 'Narrative of Nine Months Residence in New
Zealand,' which was published in 1832. It is difficult to tell whether
the artist is representing a dance of war or of peace, but the drawing
is valuable as an early impression of the Maori.
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